The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Forest Ridge, Indiana lawyer, you already understand that your competition is intense. And you know that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Forest Ridge, Indiana internet marketing professionals who recognize our current virtual landscape and know how to direct business to your digital doorstep with industry-tested strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent proceeding to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and google to your website.
● We research your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to “find” you, understand who you are, where you are located, and how relevant you are to their users. With Google, that user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Forest Ridge, Indiana does two things well:
● Internet marketing grows the number of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your firm’s website’s authority increases with each new piece of content added.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal marketing. Before the surge of web marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a total approach and investment with long-term aims in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good legal SEO marketing in Forest Ridge, Indiana is that this type of marketing has the capacity to steer potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Forest Ridge, Indiana law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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