Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Fort Lauderdale, Florida lawyer, you already understand that your competition is intense. And you are aware that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced Fort Lauderdale, Florida internet marketing professionals who understand our current virtual landscape and how to direct new clients to your virtual doorstep with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to their users. With Google, that relevance is the number one driver of how high that search engine will rank your page.
What good law firm internet marketing in Fort Lauderdale, Florida does is twofold.
● It grows the quantity of potential clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your online properties become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Long before the growth of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-term goals in mind. It builds on itself and enables your clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Fort Lauderdale, Florida is that internet marketing has the capacity to drive clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Fort Lauderdale, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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