The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Fresno, California lawyer, you already know that your competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven world, a lot of this valuable exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Fresno, California internet marketing specialists who recognize our current virtual landscape and how to direct business to your digital doorstep with industry-tested techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant your business is to the search. When it comes to Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Fresno, California does two things well:
● It increases the number of prospective clients that you reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the surge of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
SEO is a comprehensive technique and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Fresno, California is that internet marketing has the capacity to steer clients to your virtual door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Fresno, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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