We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Garden Grove, California attorney, you already recognize that competition is fierce. And you are aware that growing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Garden Grove, California internet marketing specialists who understand our current digital landscape and know how to direct new business to your virtual doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for further action. Propelling what users find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to find your business, understand who you are, where your business is located, and how relevant your business is to their users. With Google, that relevance is the number 1 driver of how high that search engine will rank your page.
What good law firm search engine optimization in Garden Grove, California does is twofold.
● SEO expands the quantity of potential clients that you reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal advertising. Before the explosion of internet marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your practice while preparing your business for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and investment with long-term targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in Garden Grove, California is that internet marketing has the capability to drive clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Garden Grove, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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