We don’t have a Juris Doctorate and you probably don’t know much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Gilbert, Arizona lawyer, you already know that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced Gilbert, Arizona internet marketing professionals who understand our current online landscape and know how to direct business to your digital front door with cutting edge strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent proceeding to a firm’s website for further action. Determining what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. With Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
What good law firm search engine optimization in Gilbert, Arizona does is twofold.
● Internet marketing grows the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, you become even more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Before the explosion of online marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a total technique and expenditure with long-term objectives in mind. It builds on itself and enables your potential clients to find you when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Gilbert, Arizona is that this type of marketing has the capacity to steer potential clients to your door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Gilbert, Arizona law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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