The folks at BSP Marketing don’t have a law degree and you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Glendale, Arizona lawyer, you already recognize that competition is fierce. And you know that expanding your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven world, much of this exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Glendale, Arizona internet marketing specialists who understand our current online landscape and know how to direct new business to your digital front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent proceeding to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm SEO in Glendale, Arizona does is twofold.
● SEO increases the quantity of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm advertising. Before the explosion of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-term objectives in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Glendale, Arizona is that it has the ability to drive clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Glendale, Arizona law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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