Our team doesn’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Granger, Utah lawyer, you already understand that competition is fierce. And you know that expanding your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven society, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we understand how essential your virtual presence has become. We are experienced Granger, Utah internet marketing professionals who understand our digital landscape and understand how to to direct business to your virtual front door with cutting edge techniques and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to their users. With Google, user relevance is the the most important factor of how the search engine will rank your page.
What high quality law firm SEO in Granger, Utah does is twofold.
● Internet marketing grows the amount of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm marketing. Before the surge of web marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and investment with long-term aims in mind. It builds on itself and enables your potential clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Granger, Utah is that this type of marketing has the ability to steer clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Granger, Utah law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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