Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Green Bay, Wisconsin attorney, you already know that competition is fierce. And you are aware that expanding your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how important your virtual presence is. We are knowledgeable Green Bay, Wisconsin online marketing professionals who understand our digital landscape and know how to to direct business to your virtual front door with cutting edge methods and tactics. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO practices in place should be fundamental to accomplishing both your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant your business is to the search. With Google, user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Green Bay, Wisconsin does two things well:
● SEO expands the amount of potential clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your site’s relevance builds.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a total technique and expenditure with long-lasting goals in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Green Bay, Wisconsin is that internet marketing has the capability to drive potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Green Bay, Wisconsin law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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