Our team doesn’t have a law degree and, chances are, you probably don’t know very much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Greensboro, North Carolina lawyer, you already know that your competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Greensboro, North Carolina internet marketing professionals who understand our current virtual landscape and know how to direct new business to your digital doorstep with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. With Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Greensboro, North Carolina does two things:
● It grows the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
As informative and helpful content is added, your website’s relevance builds.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm marketing. Before the surge of web marketing, this was how you found clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a total technique and investment with long-lasting targets in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Greensboro, North Carolina is that it has the ability to drive clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Greensboro, North Carolina law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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