Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hacienda Village, Indiana attorney, you already understand that competition is fierce. And you know that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Hacienda Village, Indiana internet marketing specialists who understand our current virtual landscape and how to direct business to your virtual front door with industry-tested techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your website.
High-quality law firm internet marketing in Hacienda Village, Indiana does 2 things:
● It increases the number of potential clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Your firm’s website’s authority and relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Before the growth of online marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid ads together with organic law firm search engine optimization is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law firm while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a total technique and expenditure with long-term aims in mind. It builds on itself and enables your clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Hacienda Village, Indiana is that it has the capacity to drive clients to your door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Hacienda Village, Indiana law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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