Our team doesn’t have a law degree and you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hartford, Connecticut attorney, you already recognize that competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your online presence is. We are experienced Hartford, Connecticut online marketing specialists who understand our virtual society and know how to to direct new clients to your virtual front door with cutting edge methods and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to accomplishing both your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that allow a search engine to find your business, understand who you are, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Hartford, Connecticut does 2 things:
● It grows the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority and relevance grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and investment with long-term goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via a google search. The very best thing about good law firm SEO marketing in Hartford, Connecticut is that this type of marketing has the capacity to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Hartford, Connecticut law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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