We don’t have a Juris Doctorate and you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Havelock, Nebraska attorney, you already understand that your competition is fierce. And you know that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Havelock, Nebraska internet marketing specialists who understand our current online landscape and how to direct business to your digital front door with cutting edge strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to the search. With Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Havelock, Nebraska does two things well:
● SEO broadens the amount of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become even more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Before the growth of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic legal SEO is a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive technique and investment with long-term aims in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a web search. The best thing about good law firm SEO marketing in Havelock, Nebraska is that internet marketing has the capability to steer potential clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Havelock, Nebraska law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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