Our team doesn’t have a law degree and you probably don’t know very much about SEO. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Henderson, Nevada lawyer, you already understand that competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how essential your digital presence is. We are knowledgeable Henderson, Nevada internet marketing professionals who understand our current digital landscape and understand how to to direct new business to your virtual front door with cutting edge techniques and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO practices in place should be fundamental to achieving both your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent moving on to a law firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to the search. With Google, that user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in Henderson, Nevada does two things well:
● Internet marketing increases the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Long before the explosion of internet marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-term aims in mind. It builds on itself and enables your clients to find you when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Henderson, Nevada is that internet marketing has the capability to drive potential clients to your office for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Henderson, Nevada law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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