We don’t have a law degree and you probably don’t know very much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hillsboro, Oregon lawyer, you already know that your competition is intense. And you are aware that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your online presence has become. We are experienced Hillsboro, Oregon online marketing specialists who understand our digital landscape and know how to to direct business to your virtual front door with industry-tested techniques and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for additional action. Determining what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number 1 most important factor of how that search engine will rank your page.
What high quality law firm internet marketing in Hillsboro, Oregon does is twofold.
● It grows the quantity of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your site’s relevance builds.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal advertising. Long before the surge of internet marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and investment with long-term targets in mind. Great SEO builds on itself and enables your clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Hillsboro, Oregon is that it has the ability to steer potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Hillsboro, Oregon law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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