Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Huntsville, Alabama attorney, you already understand that your competition is fierce. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Huntsville, Alabama internet marketing specialists who recognize our current online landscape and how to direct new clients to your digital doorstep with cutting edge strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s website for further action. Determining what users find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to the search. With Google, that user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Huntsville, Alabama does 2 things:
● It broadens the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm marketing. Long before the explosion of web marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive technique and expenditure with long-term targets in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The best thing about good legal SEO marketing in Huntsville, Alabama is that it has the ability to steer clients to your door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Huntsville, Alabama law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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