Our team doesn’t have a Juris Doctorate and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Kansas City, Missouri lawyer, you already understand that competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven society, a lot of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your digital presence has become. We are knowledgeable Kansas City, Missouri online marketing specialists who understand our digital society and understand how to to direct business to your virtual front door with top of the line methods and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Kansas City, Missouri does 2 things:
● It increases the quantity of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Long before the explosion of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while preparing your business for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The very best thing about good law firm SEO marketing in Kansas City, Missouri is that it has the capacity to drive potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Kansas City, Missouri law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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