The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Klinesville, Pennsylvania attorney, you already understand that competition is fierce. And you know that expanding your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven society, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your virtual presence has become. We are experienced Klinesville, Pennsylvania online marketing professionals who understand our current virtual society and understand how to to direct new clients to your virtual doorstep with top of the line techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be foundational to achieving your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to their users. With Google, that user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Klinesville, Pennsylvania does two things:
● Internet marketing grows the amount of prospective clients that your practice can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the growth of web marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In many cases, paid ads together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and investment with long-lasting aims in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Klinesville, Pennsylvania is that it has the capability to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Klinesville, Pennsylvania law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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