The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Knoxville, Tennessee lawyer, you already understand that competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Knoxville, Tennessee internet marketing professionals who understand our current virtual landscape and know how to direct business to your virtual front door with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to the search. When it comes to Google, user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Knoxville, Tennessee does two things:
● It increases the quantity of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the growth of online marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately grow your practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a total approach and investment with long-term goals in mind. It builds on itself and enables your clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Knoxville, Tennessee is that it has the capacity to steer potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Knoxville, Tennessee law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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