Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Lancaster, California attorney, you already know that competition is fierce. And you are aware that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come via an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Lancaster, California internet marketing professionals who understand our current digital landscape and know how to direct new clients to your virtual front door with industry-tested techniques and strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to the search. With Google, user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Lancaster, California does two things well:
● Internet marketing broadens the quantity of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority and relevance increases with each new piece of content added.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal advertising. Long before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid ads together with organic legal SEO is a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law practice while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-lasting objectives in mind. It builds on itself and enables your clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Lancaster, California is that it has the capacity to steer clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Lancaster, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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