The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Las Cruces, New Mexico lawyer, you already understand that competition is intense. And you are aware that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven world, much of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your online presence has become. We are knowledgeable Las Cruces, New Mexico online marketing professionals who understand our current virtual landscape and know how to to direct business to your virtual front door with cutting edge methods and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to the search. With Google, that user relevance is the number one factor of how the search engine will rank your page.
What high quality law firm SEO in Las Cruces, New Mexico does is twofold.
● SEO broadens the number of potential clients that your practice can reach
● It distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm marketing. Long before the explosion of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law firm while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term targets in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an internet search. The very best thing about good legal SEO marketing in Las Cruces, New Mexico is that it has the ability to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Las Cruces, New Mexico law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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