Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Lehigh Acres, Florida lawyer, you already understand that your competition is intense. And you are aware that expanding your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence is. We are experienced Lehigh Acres, Florida internet marketing specialists who understand our current virtual society and know how to to direct business to your virtual doorstep with top of the line methods and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be fundamental to accomplishing your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for additional action. Determining what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important factor of how they will rank your website.
What high quality law firm search engine optimization in Lehigh Acres, Florida does is twofold.
● SEO increases the number of potential clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the surge of internet marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term aims in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Lehigh Acres, Florida is that it has the capacity to drive potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Lehigh Acres, Florida law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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