The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Liberty, California attorney, you already understand that your competition is fierce. And you are aware that expanding your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven world, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your digital presence is. We are experienced Liberty, California online marketing specialists who understand our current virtual landscape and understand how to to direct new business to your virtual front door with top of the line methods and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving both your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and google to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, that relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Liberty, California does 2 things:
● It increases the quantity of potential clients that your law office can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the explosion of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic approach and investment with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The very best thing about good legal SEO marketing in Liberty, California is that this type of marketing has the capacity to drive potential clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Liberty, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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