Our team doesn’t have a law degree and you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Liberty Hills, Indiana lawyer, you already understand that competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your virtual presence has become. We are experienced Liberty Hills, Indiana online marketing professionals who understand our virtual society and how to direct new clients to your virtual doorstep with top of the line methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be fundamental to accomplishing your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your website.
What high quality law firm SEO in Liberty Hills, Indiana does is twofold.
● Internet marketing expands the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
As new and informative content is added, your website’s relevance grows bigger.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising together with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Liberty Hills, Indiana is that internet marketing has the capacity to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Liberty Hills, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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