We don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Lincoln, Nebraska attorney, you already know that your competition is fierce. And you know that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Lincoln, Nebraska internet marketing professionals who recognize our current virtual landscape and know how to direct new business to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that let a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to the search. With Google, that user relevance is the the most important factor of how they will rank your page.
What good law firm search engine optimization in Lincoln, Nebraska does is twofold.
● Internet marketing expands the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Your firm’s website’s authority and relevance grows with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal marketing. Before the surge of online marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic legal SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a holistic approach and investment with long-term goals in mind. It builds on itself and enables your clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Lincoln, Nebraska is that internet marketing has the capacity to steer clients to your office door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Lincoln, Nebraska law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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