Our team doesn’t have a law degree and you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Lubbock, Texas attorney, you already know that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven world, much of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Lubbock, Texas internet marketing professionals who recognize our current virtual landscape and know how to direct business to your digital doorstep with industry-tested techniques and strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to “find” you, understand who you are, where your business is located, and how relevant your business is to the search. With Google, user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Lubbock, Texas does two things:
● SEO expands the amount of prospective clients that you reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm marketing. Before the surge of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a comprehensive approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Lubbock, Texas is that this type of marketing has the capacity to steer potential clients to your office for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Lubbock, Texas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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