We don’t have a law degree and, chances are, you probably don’t know much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Manchester, New Hampshire attorney, you already know that your competition is intense. And you know that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Manchester, New Hampshire internet marketing professionals who recognize our current virtual landscape and know how to direct new clients to your virtual doorstep with industry-tested techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to the search. With Google, user relevance is the number one factor of how the search engine will rank your page.
What high quality law firm search engine optimization in Manchester, New Hampshire does is twofold.
● SEO broadens the quantity of prospective clients that you reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Before the growth of online marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and investment with long-term objectives in mind. It builds on itself and allows your clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Manchester, New Hampshire is that this type of marketing has the capacity to drive potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Manchester, New Hampshire law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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