The folks at BSP Marketing don’t have a J.D. and you probably don’t know much about SEO. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Maryvale, Arizona lawyer, you already recognize that competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Maryvale, Arizona internet marketing specialists who recognize our current online landscape and know how to direct new clients to your virtual front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to “find” you, understand who you are, where you are located, and how relevant you are to the search. With Google, relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Maryvale, Arizona does two things well:
● Internet marketing grows the number of prospective clients that you reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal advertising. Long before the surge of internet marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-lasting aims in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Maryvale, Arizona is that it has the ability to steer potential clients to your office for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Maryvale, Arizona law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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