The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a McKinney, Texas attorney, you already know that your competition is fierce. And you are aware that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are top rated McKinney, Texas internet marketing specialists who recognize our current online landscape and know how to direct new clients to your digital doorstep with cutting edge strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. With Google, user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in McKinney, Texas does two things:
● It increases the amount of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become even more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm advertising. Before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a house.
SEO is a total technique and expenditure with long-term aims in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in McKinney, Texas is that it has the capability to drive potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top McKinney, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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