We don’t have a law degree and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Metairie Terrace, Louisiana lawyer, you already recognize that your competition is fierce. And you are aware that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your virtual presence has become. We are experienced Metairie Terrace, Louisiana internet marketing professionals who understand our virtual landscape and know how to to direct new business to your virtual front door with industry-tested techniques and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to achieving both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for further action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to “find” you, understand what you do for a living, where you are, and how relevant your business is to their users. With Google, that user relevance is the the most important driver of how the search engine will rank your page.
What good law firm SEO in Metairie Terrace, Louisiana does is twofold.
● SEO grows the amount of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm marketing. Before the explosion of internet marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law firm while preparing your business for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-term goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Metairie Terrace, Louisiana is that internet marketing has the capability to steer potential clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Metairie Terrace, Louisiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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