The folks at BSP Marketing don’t have a law degree and you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Minneapolis, Minnesota attorney, you already know that competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven society, a lot of this valuable exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your digital presence has become. We are knowledgeable Minneapolis, Minnesota internet marketing specialists who understand our current digital landscape and understand how to to direct new business to your virtual front door with top of the line methods and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to accomplishing both your long-term and short-term business objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that allow a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to their users. With Google, user relevance is the number one driver of how high that search engine will rank your page.
What high quality law firm search engine optimization in Minneapolis, Minnesota does is twofold.
● Internet marketing grows the amount of potential clients that your law office can reach
● It distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the explosion of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-lasting objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an online search. The very best thing about good law firm SEO marketing in Minneapolis, Minnesota is that internet marketing has the capability to drive potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Minneapolis, Minnesota law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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