The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Mobile, Alabama attorney, you already recognize that competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how important your online presence has become. We are experienced Mobile, Alabama online marketing professionals who understand our digital landscape and understand how to to direct new clients to your virtual front door with top of the line methods and strategies. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to accomplishing both your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. With Google, that user relevance is the the most important driver of how they will rank your page.
What high quality law firm internet marketing in Mobile, Alabama does is twofold.
● It expands the number of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your firm’s website’s authority and relevance increases with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm marketing. Before the explosion of web marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-lasting goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Mobile, Alabama is that internet marketing has the ability to drive potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Mobile, Alabama law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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