Our team doesn’t have a law degree and you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Montgomery, Alabama lawyer, you already understand that competition is intense. And you are aware that developing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your virtual presence has become. We are knowledgeable Montgomery, Alabama online marketing professionals who understand our digital landscape and know how to to direct new clients to your virtual doorstep with top of the line methods and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Montgomery, Alabama does 2 things:
● It grows the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
As new and informative content is added, your website’s relevance and authority builds.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Long before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting objectives in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The best thing about good law firm SEO marketing in Montgomery, Alabama is that it has the ability to steer clients to your office for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Montgomery, Alabama law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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