Our team doesn’t have a J.D. and you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Murfreesboro, Tennessee attorney, you already recognize that your competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence is. We are experienced Murfreesboro, Tennessee online marketing specialists who understand our virtual landscape and how to direct new clients to your virtual front door with top of the line techniques and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to find your business, understand who you are, where you are located, and how relevant you are to their users. When it comes to Google, user relevance is the number one factor of how they will rank your page.
What good law firm search engine optimization in Murfreesboro, Tennessee does is twofold.
● SEO broadens the number of prospective clients that you reach
● SEO distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the growth of internet marketing, this was how you found clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and investment with long-lasting objectives in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a google search. The very best thing about good law firm SEO marketing in Murfreesboro, Tennessee is that it has the ability to drive clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Murfreesboro, Tennessee law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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