The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Murrieta, California lawyer, you already know that your competition is intense. And you know that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Murrieta, California internet marketing specialists who recognize our current digital landscape and know how to direct new business to your digital doorstep with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
What good law firm SEO in Murrieta, California does is twofold.
● SEO grows the quantity of prospective clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Before the surge of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and expenditure with long-term objectives in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via a web search. The best thing about good law firm SEO marketing in Murrieta, California is that internet marketing has the capability to steer clients to your office door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Murrieta, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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