Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a New South Memphis, Tennessee lawyer, you already recognize that competition is fierce. And you are aware that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your online presence is. We are experienced New South Memphis, Tennessee internet marketing specialists who understand our current digital landscape and understand how to to direct business to your virtual doorstep with industry-tested methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO practices in place should be foundational to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s web page for further action. Determining what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. With Google, that user relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in New South Memphis, Tennessee does two things:
● Internet marketing increases the number of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Before the explosion of internet marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive technique and expenditure with long-lasting objectives in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The best thing about good law firm SEO marketing in New South Memphis, Tennessee is that it has the capability to steer potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top New South Memphis, Tennessee law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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