We don’t have a J.D. and you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Newark, New Jersey attorney, you already know that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven world, much of this valuable exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Newark, New Jersey internet marketing professionals who recognize our current online landscape and know how to direct business to your virtual doorstep with cutting edge strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Newark, New Jersey does 2 things:
● SEO broadens the amount of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the surge of internet marketing, this was how you found your clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a house.
SEO is a total approach and investment with long-lasting targets in mind. It builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Newark, New Jersey is that this type of marketing has the ability to steer potential clients to your door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Newark, New Jersey law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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