We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Norfolk, Virginia lawyer, you already understand that your competition is fierce. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s internet-driven society, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your virtual presence has become. We are knowledgeable Norfolk, Virginia online marketing specialists who understand our digital landscape and know how to to direct new clients to your virtual doorstep with cutting edge techniques and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to accomplishing your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for further action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm SEO in Norfolk, Virginia does is twofold.
● Internet marketing broadens the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, you become even more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the surge of online marketing, this was how you found clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and investment with long-lasting targets in mind. It builds on itself and enables your clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Norfolk, Virginia is that internet marketing has the capability to steer clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Norfolk, Virginia law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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