We don’t have a law degree and you probably don’t know very much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a North Charleston, South Carolina lawyer, you already understand that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, a lot of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated North Charleston, South Carolina internet marketing professionals who recognize our current online landscape and know how to direct new clients to your virtual front door with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your website.
What high quality law firm search engine optimization in North Charleston, South Carolina does is twofold.
● SEO grows the number of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal marketing. Long before the growth of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a house.
SEO is a total approach and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in North Charleston, South Carolina is that this type of marketing has the capacity to steer clients to your office for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top North Charleston, South Carolina law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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