The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a North Peoria, Illinois attorney, you already recognize that your competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this exposure will come via an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced North Peoria, Illinois internet marketing specialists who understand our current virtual landscape and how to direct new clients to your virtual doorstep with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number 1 driver of how that search engine will rank your page.
What good law firm SEO in North Peoria, Illinois does is twofold.
● SEO increases the amount of potential clients that you reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the surge of internet marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your practice while preparing your business for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a total technique and investment with long-lasting targets in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a web search. The best thing about good law firm SEO marketing in North Peoria, Illinois is that this type of marketing has the ability to drive potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top North Peoria, Illinois law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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