The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a North Stamford, Connecticut attorney, you already know that competition is fierce. And you are aware that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated North Stamford, Connecticut internet marketing specialists who recognize our current online landscape and how to direct business to your digital front door with cutting edge strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with about 74 percent moving on to a law firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that let a search engine to find your business, comprehend who you are, where you are located, and how relevant your business is to the search. When it comes to Google, user relevance is the number one factor of how they will rank your website.
What high quality law firm SEO in North Stamford, Connecticut does is twofold.
● SEO increases the amount of prospective clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the explosion of internet marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and expenditure with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in North Stamford, Connecticut is that internet marketing has the capacity to drive clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top North Stamford, Connecticut law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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