We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Orange, California lawyer, you already recognize that competition is intense. And you know that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Orange, California internet marketing professionals who understand our current digital landscape and how to direct business to your digital front door with industry-tested strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for further action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to the search. With Google, that relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Orange, California does 2 things:
● Internet marketing expands the number of prospective clients that your practice can reach
● It distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal advertising. Long before the growth of internet marketing, this was how you found your clients. And there, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total technique and investment with long-term objectives in mind. It builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Orange, California is that this type of marketing has the ability to drive potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Orange, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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