The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Pasadena, California attorney, you already recognize that your competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven world, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your virtual presence has become. We are experienced Pasadena, California online marketing professionals who understand our digital society and know how to to direct new business to your virtual front door with cutting edge methods and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving your short-term and long-term organizational objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a law firm’s website for additional action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to find your business, understand who you are, where you are, and how relevant you are to the search. When it comes to Google, user relevance is the number one driver of how they will rank your page.
What good law firm internet marketing in Pasadena, California does is twofold.
● It increases the amount of potential clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your website’s relevance and authority grows bigger.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal advertising. Long before the surge of web marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-term targets in mind. It builds on itself and allows your potential clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Pasadena, California is that internet marketing has the capacity to drive potential clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Pasadena, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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