Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Pembroke Pines, Florida attorney, you already know that competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Pembroke Pines, Florida internet marketing professionals who understand our current online landscape and how to direct new clients to your digital front door with industry-tested strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to find your business, understand who you are, where you are located, and how relevant you are to the search. With Google, that user relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Pembroke Pines, Florida does two things well:
● It expands the amount of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal advertising. Long before the surge of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO is a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Pembroke Pines, Florida is that internet marketing has the capability to steer clients to your office door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Pembroke Pines, Florida law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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