Our team doesn’t have a J.D. and you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Peoria, Arizona lawyer, you already recognize that competition is fierce. And you are aware that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Peoria, Arizona internet marketing specialists who understand our current online landscape and how to direct new business to your virtual doorstep with industry-tested techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Peoria, Arizona does 2 things:
● It broadens the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, you become more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm marketing. Before the surge of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law firm while preparing your business for long-term success. Think of paid advertising like renting an apartment and SEO like building a house.
SEO is a total approach and expenditure with long-lasting objectives in mind. It builds on itself and allows your potential clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Peoria, Arizona is that this type of marketing has the ability to drive clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Peoria, Arizona law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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