The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Philadelphia, Pennsylvania lawyer, you already know that competition is fierce. And you are aware that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Philadelphia, Pennsylvania internet marketing specialists who understand our current online landscape and how to direct new clients to your virtual front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to their users. With Google, user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Philadelphia, Pennsylvania does two things:
● Internet marketing increases the number of potential clients that you reach
● It distills those potential clients further into high quality leads or conversions
As informative and helpful content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of web marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic legal SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your law firm while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a holistic approach and investment with long-lasting aims in mind. It builds on itself and allows your potential clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Philadelphia, Pennsylvania is that it has the capability to drive potential clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Philadelphia, Pennsylvania law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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