We don’t have a J.D. and you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Pittsburgh, Pennsylvania attorney, you already understand that your competition is intense. And you know that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Pittsburgh, Pennsylvania internet marketing specialists who recognize our current digital landscape and know how to direct business to your virtual front door with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the number one driver of how they will rank your page.
High-quality law firm internet marketing in Pittsburgh, Pennsylvania does two things:
● SEO increases the quantity of potential clients that you reach
● It distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the explosion of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law practice while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting targets in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The very best thing about good legal SEO marketing in Pittsburgh, Pennsylvania is that it has the capability to drive clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Pittsburgh, Pennsylvania law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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