We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Plano, Texas lawyer, you already recognize that competition is intense. And you know that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Plano, Texas internet marketing specialists who understand our current digital landscape and how to direct new business to your digital front door with cutting edge strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to the search. With Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
What good law firm SEO in Plano, Texas does is twofold.
● It broadens the quantity of potential clients that your practice can reach
● It distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal advertising. Long before the surge of web marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid ads together with organic law firm SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-lasting objectives in mind. It builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Plano, Texas is that this type of marketing has the capacity to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Plano, Texas law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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