Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Pomona, California attorney, you already know that your competition is intense. And you know that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your digital presence is. We are knowledgeable Pomona, California online marketing professionals who understand our digital society and know how to to direct business to your virtual front door with industry-tested methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your short-term and long-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant you are to the search. With Google, relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Pomona, California does two things well:
● SEO broadens the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the explosion of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-term goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Pomona, California is that it has the capability to drive clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Pomona, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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