We don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Pueblo, Colorado lawyer, you already understand that competition is fierce. And you are aware that expanding your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how important your virtual presence is. We are experienced Pueblo, Colorado internet marketing specialists who understand our current digital society and how to direct new clients to your virtual doorstep with industry-tested methods and tactics. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving your short-term and long-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, understand who you are, where you are located, and how relevant your business is to their users. With Google, that user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Pueblo, Colorado does two things:
● Internet marketing expands the number of potential clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the surge of internet marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO is a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law firm while preparing your business for long-term success. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Pueblo, Colorado is that this type of marketing has the capability to steer potential clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Pueblo, Colorado law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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