We don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Raleigh, North Carolina attorney, you already understand that your competition is fierce. And you know that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven world, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Raleigh, North Carolina internet marketing professionals who recognize our current online landscape and know how to direct business to your virtual doorstep with industry-tested strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a law firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and google to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to the search. With Google, user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Raleigh, North Carolina does two things well:
● SEO grows the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority and relevance increases with each new piece of content added.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the explosion of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law firm while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a total technique and investment with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Raleigh, North Carolina is that it has the ability to steer clients to your office door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Raleigh, North Carolina law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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